Handsome Brook Farms
Have you ever wondered why that quinoa in the aisle right next to the regular rice is double the price? It’s because it has probably more than double the health benefits. The same goes for Handsome Brook Farms eggs — they’re eggs for the health nuts and the “kale people” (you know who I’m talking about) and just like those people, they won’t let you hear the end of how much better they are than the average person, or in this case, egg.
Placing these ads outside of grocery stores in cities will gain the attention of people on their way to the store or help them make a mental note of the brand while signage inside of grocery stores can help people deciding which egg brand to pick during the moment of selection.
Ads with a bright background command attention and placing this one on a bus stop allows for people waiting on the bus or even just walking by to see the ad. These people, especially in cities, could possibly be on the way to the grocery store.
Placing a full page ad in a magazine allows for people reading that magazine to read body copy. Body copy enables potential buyers to learn more about the brand and what their message is outside of the other ads.
Eggs are a staple in every kitchen. Social media is a staple on every phone. Therefore it makes sense to have some sort of social media ad for this campaign. The question in the caption invites conversation while the partial speech bubble on the first slide invites people to swipe and see the whole ad out of curiosity.