Darn Tough Socks “Oh the Places You’ll go”
Darn Tough Socks aren’t like other socks. These socks let you comfortably go through life’s many activities like hiking or simply going to the office in the same pair of socks. On whatever adventures life may take you on, Darn Tough Socks will get you there because they’re for the bold to wear through the rain, snow, or cold.
A magazine ad, in this context, allows potential customers to read more about what this campaign is about: the versatility the Darn Tough Sock allows its wearer in both style and functionality.
Billboards placed in high traffic areas brings the brand more attention through a relatable and known topic.
Social media ads are always necessary in order to meet the consumer where they are. These ads will pop up in the feed and prompt people to scroll through the post to see the rest of the poem.
This park sign will continue to show off the different designs of the Darn Tough Socks to people who are already going on some sort of adventure by arriving at the park via bus, car, bike, or whatever it may be.
This activation brings the Dr. Seuss core of the campaign into a full circle moment by offering customers a collectible book with a purchase of their new socks that can take them anywhere they want to go.